7 A

Concept	After going through this unit, the student/ learner would be able to:
Concept and importance	Describe the concept of directing. Discuss the importance of directing
Elements of Directing	Describe the various elements of directing
Motivation - concept, Maslow’s hierarchy of needs, Financial and non-financial incentives	Understand the concept of motivation. Develop an understanding of Maslow’s Hierarchy of needs. Discuss the various financial and non-financial incentives.
Leadership - concept, styles - authoritative, democratic and laissez faire	Understand the concept of leadership. Understand the various styles of leadership.
Communication - concept, formal and informal communication; barriers to effective communication, how to overcome the barriers	Understand the concept of communication Understand the elements of the communication process. Discuss the concept of formal and informal communication. Discuss the various barriers to effective communication. Suggest measures to overcome barriers to communication.